Annual Giving (Direct Marketing) Manager


This role is responsible for leading CCRF's $2.9 million direct marketing fundraising program, working cross-departmentally and with external partners to meet revenue and other goals for direct mail and online individual giving.

Essential Functions:

  • Lead the development and execution of the annual program plan and budget with vendor partners and staff to meet goals and grow revenue
  • Work with the Marketing team to identify the content and visuals needed to develop direct mail creative that supports the organization’s communications and fundraising objectives
  • In partnership with the Marketing team, develop and execute coordinated digital cultivation, solicitation, and stewardship campaigns to provide a seamless experience for prospective and current donors looking to engage with our mission in various ways
  • Partner with development officers and other colleagues across the organization (such as Events and Community Engagement staff) to create pipeline strategies to grow high-value direct marketing donors’ relationship with CCRF’s mission
  • Select acquisition prospect lists with vendor partner to maximize ROI
  • Work with vendor partner to facilitate rental and exchange use of donor file list to support fundraising efforts and organizational objectives
  • Develop and produce materials that acknowledge program gifts and welcome new donors; ensure accurate fulfillment by gift processing vendor; and manage inventory and provide monthly usage reports to Director of Finance
  • Coordinate with Donor Services department and external gift processing vendor to ensure correct handling, entry, and acknowledgment of program donations and donor requests
  • With vendor partner, ensure quality control of mailing creative and production
  • Use Salesforce to create campaigns and prepare lists and reports for all program needs
  • Track and analyze campaign response rates, expenses, and ROI on a regular basis; share results regularly with supervisor and vendor partners; monitor for accuracy and trends; develop projections and update on a monthly basis
  • Manage a small portfolio of loyal direct mail donors and work with the mid-level Development Officer to regularly review and identify opportunities to refer donors “up” into mid-level and other development staff portfolios
  • Manage and maintain historical documentation of all campaign activity and associated processes

Required education and experience:

  • Bachelor’s Degree in business, marketing, communications, or related area
  • Minimum of 3 years’ experience in direct marketing/direct response/annual gift fundraising
  • Knowledge of current direct marketing trends and best practices
  • Excellent project management and vendor management skills, with strong attention to detail and ability to problem solve
  • Strong writing, communication, analytical and interpersonal skills
  • Proficient with Salesforce and Microsoft Office suite
  • Reliable, self-motivated individual who works well in a fast-paced, collaborative environment
  • Ability to maintain confidentiality of all constituent information

Preferred Education and Experience:

  • 5+ years’ experience in direct marketing/direct response/annual gift fundraising preferred




Full-time, regular business hours with occasional evenings and weekends


Remote eligible – applicants do not need to be Minnesota residents to apply.

Reports to:

Director of Development and Donor Relations


$74,000 - $86,000

Physical Demands:

Ability to sit/and or stand in an office setting as well as on location. Also requires driving, bending, and lifting not to exceed 10 lbs.

To Apply:

Send a resume and cover letter to No phone calls please.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice

Children’s Cancer Research Fund is an Equal Opportunity Employer.